1:1 Business Coaching is not the right starting point for everyone, and it is not offered to everyone.
There are a small number of places available at any one time. I work closely with each client on the specifics of their business, which means the group stays deliberately small.
If you run an established Perth trade or service business, are dealing with decisions that have real financial consequences, and want someone closely involved in the detail — read on.
I have rebuilt businesses from significant debt, led teams and made expensive decisions in both directions. When I am sitting across from a business owner working through a difficult call, that experience is in the room.
Here is exactly what the program looks like.
Rueben
1 to 1 Business Coaching
Some Business Decisions Are Too Important for Generic Advice
As the business grows, the questions change. It is no longer “how do I get more customers?” It is senior hires, management structure, profitability, capacity, difficult people decisions and your own role. 1 to 1 Coaching gives you direct access to Rueben for the decisions where context matters.
You Don't Need Someone Else Running Your Business
You do need somewhere you can think properly. Owners often sit in an unusual position.
- Your employees can give you information, but there are decisions they cannot make for you.
- Your family may understand the pressure, but not always the business.
- Your accountant can tell you what happened in the numbers, but may not be the person you want beside you when you are working through a leadership or growth decision.
- And friends in business can be useful until you realise you are comparing two companies with completely different economics, teams and objectives.
1 to 1 coaching gives you a place to put the entire situation on the table. Not just the part that fits neatly into a coaching framework.
Bring the Real Decisions Into the Room
The most useful conversations are often the ones you cannot solve with a checklist.
Do we keep this person? Can we afford this hire? Should we open another division? Why has revenue grown but profit hasn’t? Am I stepping back too early, or should I have done it a year ago? What happens to the business if I stop doing this myself?
These decisions need more than encouragement. They need context, numbers, judgement and somebody willing to question the assumptions underneath them.
Rueben Has Made Expensive Decisions Too
Rueben has built multimillion dollar businesses and led teams of up to 23 people. He has also restructured a business down to three people while carrying $500,000 in debt, cleared it within 18 months, then rebuilt again after an ambitious expansion left around $1 million in debt. He has made decisions that worked and others he would make very differently today.
When somebody is going to challenge a significant decision, that perspective matters.
The First Job Is Usually to See the Problem Clearly
Owners are very close to their businesses. After six months with the same issue it becomes hard to separate what you know from what you have started assuming. Rueben’s engineering background pushes the conversation toward understanding how the parts interact and finding the constraint before rushing to a solution.
Challenge Without Ego
Good 1 to 1 coaching should not require the coach to be the smartest person in the room. Rueben’s role is to help you think more clearly and challenge you when something does not stack up. Sometimes the answer is “I don’t know yet, we need more information.” That is preferable to false certainty.
Your Role Has to Change as the Business Changes
One of the hardest transitions for established owners is accepting that the things that made them valuable at one stage of the business can become the things holding it back at the next.
- Being involved in every quote may have been essential when you had three employees. It may be a serious constraint when you have twenty.
- Being the best problem solver in the company feels useful, but it can quietly train everyone else to bring their problems to you.
- Knowing every customer personally can be a competitive advantage until the business cannot maintain a relationship without your involvement.
1 to 1 Coaching creates space to think deliberately about the owner’s role. What still genuinely needs you? What needs to move? What capability has to exist before you can let it go?
Stronger Financial Thinking Changes the Conversation
As businesses become more complex, decisions increasingly have to be considered through their financial impact.
- Can the business actually afford the next hire?
- How much additional revenue does that position need to create or protect?
- Which work is producing the best return?
- What happens to cashflow if growth accelerates?
- Is the business carrying overhead that made sense two years ago but no longer does?
When the owner understands the commercial consequences of a decision, they can move with much greater confidence.
This is not accounting. It is business ownership.
Who 1 to 1 Coaching Is For
This level of support is deliberately not the default option. It suits established owners dealing with greater complexity, bigger decisions or a stage of growth where getting things wrong costs materially more. You should also be willing to be challenged: if you are looking for reassurance that your decisions were right, this will frustrate you.
What 1 to 1 Support Looks Like
Investment and Commitment
The first month is $3,850 inc GST, including the private 1-day workshop and business review. Ongoing investment is $2,750 per month inc GST. The minimum commitment is 12 months, then coaching continues month to month with 30 days' notice.
Fortnightly 1 to 1 Coaching
Ongoing support includes a fortnightly 40-minute 1 to 1 coaching session over Teams, or face to face where required, held during WA school terms. Additional sessions can be booked as required.
Quarterly Planning and Review
Each quarter includes one live quarterly planning workshop, two training webinars, one mid-quarter review session and a Business Independence Score diagnostic.
Direct Access, Critique and Learning Hub
Between sessions, you can submit work in progress for professional critique. You and your team receive 24/7 access to the Online Learning Hub. Email, text and message support is checked first thing in the morning and last thing in the afternoon, with responses within 24 hours.
How You Get Started
The first month is designed to get you moving quickly and get some quick wins around your time, finances and direction.
It begins with four weekly individual sessions focused on your numbers. The goal is straightforward: find the best opportunities to increase your profit so that your coaching investment is covered before onboarding is done.
That is followed by a private one-day workshop where you build your business plan — a clear three-year direction, a 12-month focus and your first 90-day priorities. You’ll leave with a plan and a dashboard to keep the right numbers in front of you.
A follow-up session then locks in the plan and gets everything set up so you hit the ground running.
From there the program moves into fortnightly 1:1 sessions to keep you in momentum.
If we reach the end of the first month and either of us feels this is not the right fit, we part ways. No lock-in beyond that point.
This Is Not About Making You Dependent on a Coach
The best outcome is the opposite. As the business improves, the people around you become more capable, the numbers clearer and the systems more reliable. Rueben’s job is to help build that capability with you, not become another person every decision has to pass through.
Real Businesses. Real Consequences. Real Improvement.
Business owners rarely come to Rueben because everything is falling apart. More often, they have already built something successful and can see that the next stage requires them to operate differently.
The measure of the coaching is what happens next.
- Better profit.
- Stronger people.
- More confident decisions.
- Less unnecessary owner involvement.
- A business capable of becoming bigger without automatically becoming harder to own.
The First Conversation Is About the Business, Not the Coaching Package
1 to 1 Coaching is by application. Start with a Business Game Plan Session. Rueben will look at where the business is now, the decisions in front of you and the biggest constraint. If direct 1:1 support makes sense, he will explain what that looks like. If you do not need this level of involvement, he will tell you that too.
