Have you ever felt like you are not getting the right type of customers for your business?
If so, have you ever considered about what you have been doing as part of your marketing that is attracting them to you?
How and where you market has a big impact on the type of enquiries you receive,.
So what do you need to do to get more of your ideal type of customer inquiring with your business?
Firstly, be extremely clear on who your customers are and make sure your marketing efforts reflect this. If you have a certain type of customer that you want to be working with, begin with that customer in mind. Same goes if you have a certain type of product or service you want to be selling more of. Think of that ideal customer.
For example, if you are a landscaper who specialises in high end landscapes that are more favoured by customers with a higher purchasing, it is better to direct your marketing communication efforts to customers living in more affluent suburbs. Be clear and focused in deciding who your customers are.
Clearly define your target market and identify their characteristics, behaviours, lifestyles, dreams and aspirations. Find out what is important to that target market. Once you have a clear and focused understanding, you can reflect it in your advertisements through the use of case studies, words, photos that are going to resonate with that market. If your advertisements do not resonate with your customer, it will be difficult for them to relate to your business and so they will simply move on and look for someone else who is better suited to their needs.
Secondly, consider where you are marketing. Certain marketing strategies could be attracting the wrong clientele for your business. For example, bargain-hunting sites can attract bargain-hunter type or price-conscious customers. Definitely not the right place to advertise a business dealing with premium products or services.
The key here is that your marketing reflects the type of customer that you want.
Another thing to think about is when your inquiries come in, do not be afraid to say no to the wrong type of customer. A suggestion is if they are not quite a fit for you or if your business is not geared up for them, politely recommend a more appropriate business that they can deal with.
