Marketing is about generating new enquiries and getting your customers to buy off you again and again.
To get a steady flow of enquiries, start by identifying the best marketing strategies for your business and systematically put these in place. An important part of this is measuring your marketing to see what works and what doesn’t. That way you can invest your marketing dollars in the right area so you have a constant flow of the right type of leads.
Marketing is also about repeat business. It is much easier to deal with a customer a second, third and fourth time, than it is the first time, because they get to know how you work and you get to know how they work. The key is to treat them so well they want to come back and keep reminding them about your business, so they never forget you.
Get both of these right and you’ll always have a consistent flow of customers.
Have you ever felt like you are not getting the right type of customers for your business? If so, have you ever considered about what you have been doing as part of your marketing that is attracting them to you? How and where you market has a big impact on
One of the most effective ways to generate more leads for your small business is by pulling together a database of your customers. This database can simply be acquired from various sources including a list of previous customers, enquiries or past invoices. The key is to put them together into
Referrals are a great source of new business and an effective marketing tool. If you are already getting word of mouth in your business, a little bit more focus and energy in the right areas can significantly impact your business in a lot of ways. By organising your referral program,
We went from $12K profit last year to over $270K this year — but more than that, we’re finally working together, with less stress and more time for family.
We were struggling financially. That’s now changed with turnover up 19% in the last 6 months and we are averaging 16% net profit every month.
Revenue is up 11 times. I have gone from working 50 hours a week down to 30…plus I can now take a month off from my business.
I was able to make real changes – fast. I cut my workload by 15-20 hours a week, grew from 2 to 4 plumbers, and tripled my turnover within 8 months.
Turnover went grew $30K to $500K/mth and I went from 80 hour weeks down to 20. I can go away knowing my team will do the right thing
My working week went from 70-75 to 45 and not working weekends. For the first time as a business owner I have work/life balance.
I’m less stressed and the guys get a lot more of my time into how things work. I have freed up 4 hours a day and enjoy much more family time.
I’m enjoying life much more. Sales have grown by 30% and profits are up 60% this year following a similar result last year. Plus more time for hobbies.
We have grown from 6 to 9 staff. Revenue is up 30% and we have made as much profit in the first 6 months of this year than all of last year.
The training and years of interaction we shared helped set me on the right path, shaping the mindset and framework I still rely on today. My business has never been better, and more importantly, I have found a great balance between work and home life, something I do not believe would have been possible without Rueben’s coaching and the invaluable lessons I learned during our time together. Highly recommend.