How to Have an Unlimited Marketing Budget
Do you ever feel like you are wasting money on marketing? Would you love to have an unlimited marketing budget? For this to happen, you need to start thinking about your marketing as an investment. Just like if you were to invest in property or shares – you want more money to come in than […]
How to Improve the Effectiveness of Your Marketing
Would you like to improve the effectiveness of your marketing? You see, when most people work on their marketing they focus on the strategy. i.e. How they’re going to do it. I’m going to run some ads. I’ll drop off some flyers. I’m going to advertise on Facebook or whatever it might be. While this […]
The Secret to Winning More Work
Many people when they start their business fall into the trap of taking on any type of work. It’s the old ‘no job too big, no job too small’. This leads to taking on whatever job will ‘pay the bills’. The problem with this is not all work is created equal. Sometimes a job ends […]
How to Generate More Referrals For Your Business
Do you get word of mouth for your business? For many business owners when they say “My business is word of mouth.” what they mean is they do a really good job. And they are hoping that their customers realise this and that one day it will lead to more business. And every now and […]
How to Get a Consistent Flow of Leads in Your Business
Would you like to get a more consistent flow of leads in your business? For many small business owners their flow of leads is up and down. One week there’s lots of leads and they are flat out keeping up. The next week there are not many leads and things are quiet. So there ends […]
A Simple Way to Generate More Work This Week
Would you like more sales or more jobs on your books in your business? Are you often wondering where your next lot of work is coming from? Don’t waste time waiting for sales or quoting opportunities to come to you… instead get on the front foot and take advantage of this opportunity which is often […]
The Similarities Between Fishing and Marketing
Here is an interesting analogy around the similarities between fishing and marketing. Have you considered how this could be applied to marketing your business? Firstly, one of the important things when it comes to marketing is where to market our product. With fishing, the very first thing we think about is where the fish are […]
The Importance of Consistently Letting Your Customers Know About Your Products or Services
The last thing you would want to hear as a business owner is when one of your customers says that they have bought something that you sell… from somewhere or someone else. You would probably wonder why they did not buy a particular product or service from you, and if you asked them they would […]
Does Your Marketing Speak To Your Ideal Customer?
Have you ever felt like you are not getting the right type of customers for your business? If so, have you ever considered about what you have been doing as part of your marketing that is attracting them to you? How and where you market has a big impact on the type of enquiries you […]
How To Generate More Leads For Your Small Business
One of the most effective ways to generate more leads for your small business is by pulling together a database of your customers. This database can simply be acquired from various sources including a list of previous customers, enquiries or past invoices. The key is to put them together into a format where you can […]
