Marketing is about generating new enquiries and getting your customers to buy off you again and again.
To get a steady flow of enquiries, start by identifying the best marketing strategies for your business and systematically put these in place. An important part of this is measuring your marketing to see what works and what doesn’t. That way you can invest your marketing dollars in the right area so you have a constant flow of the right type of leads.
Marketing is also about repeat business. It is much easier to deal with a customer a second, third and fourth time, than it is the first time, because they get to know how you work and you get to know how they work. The key is to treat them so well they want to come back and keep reminding them about your business, so they never forget you.
Get both of these right and you’ll always have a consistent flow of customers.
Are you spending money on marketing, but are not sure whether it’s working or not? Can you confidently say if your marketing is giving a return or are you pouring money down the drain? The reality is 80% of marketing bombs. 20% works miracles. So how do you know the
Do you ever feel like you are wasting money on marketing? Would you love to have an unlimited marketing budget? For this to happen, you need to start thinking about your marketing as an investment. Just like if you were to invest in property or shares – you want more
Would you like to improve the effectiveness of your marketing? You see, when most people work on their marketing they focus on the strategy. i.e. How they’re going to do it. I’m going to run some ads. I’ll drop off some flyers. I’m going to advertise on Facebook or whatever
Many people when they start their business fall into the trap of taking on any type of work. It’s the old ‘no job too big, no job too small’. This leads to taking on whatever job will ‘pay the bills’. The problem with this is not all work is created
Do you get word of mouth for your business? For many business owners when they say “My business is word of mouth.” what they mean is they do a really good job. And they are hoping that their customers realise this and that one day it will lead to more
Would you like to get a more consistent flow of leads in your business? For many small business owners their flow of leads is up and down. One week there’s lots of leads and they are flat out keeping up. The next week there are not many leads and things
Would you like more sales or more jobs on your books in your business? Are you often wondering where your next lot of work is coming from? Don’t waste time waiting for sales or quoting opportunities to come to you… instead get on the front foot and take advantage of
Here is an interesting analogy around the similarities between fishing and marketing. Have you considered how this could be applied to marketing your business? Firstly, one of the important things when it comes to marketing is where to market our product. With fishing, the very first thing we think about
The last thing you would want to hear as a business owner is when one of your customers says that they have bought something that you sell… from somewhere or someone else. You would probably wonder why they did not buy a particular product or service from you, and if
We went from $12K profit last year to over $270K this year — but more than that, we’re finally working together, with less stress and more time for family.
We were struggling financially. That’s now changed with turnover up 19% in the last 6 months and we are averaging 16% net profit every month.
Revenue is up 11 times. I have gone from working 50 hours a week down to 30…plus I can now take a month off from my business.
I was able to make real changes – fast. I cut my workload by 15-20 hours a week, grew from 2 to 4 plumbers, and tripled my turnover within 8 months.
Turnover went grew $30K to $500K/mth and I went from 80 hour weeks down to 20. I can go away knowing my team will do the right thing
My working week went from 70-75 to 45 and not working weekends. For the first time as a business owner I have work/life balance.
I’m less stressed and the guys get a lot more of my time into how things work. I have freed up 4 hours a day and enjoy much more family time.
I’m enjoying life much more. Sales have grown by 30% and profits are up 60% this year following a similar result last year. Plus more time for hobbies.
We have grown from 6 to 9 staff. Revenue is up 30% and we have made as much profit in the first 6 months of this year than all of last year.
The training and years of interaction we shared helped set me on the right path, shaping the mindset and framework I still rely on today. My business has never been better, and more importantly, I have found a great balance between work and home life, something I do not believe would have been possible without Rueben’s coaching and the invaluable lessons I learned during our time together. Highly recommend.