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Tips on Identifying Your Niche

Most businesses are too broad trying to be everything to everyone… so they end up being ‘nothing to no-one’.  Your Niche is the part of the market your business wants to own.  This starts with having a clear type of customer in mind.  Target the type of work that is profitable and the type of customers who are great to deal with.  Know where to find them and what you will offer them … that way you will get traction quicker.

You also want to have a good handle on where you sit in the marketplace – who your competitors are and how you stack up in the market place.  How does your pricing compare?  Your offering? Your service standards?  Your reputation?  Knowing this helps you to create your uniqueness, so that you have a clear point of difference on why people should choose you over.

Check out the tips below on how you can identify your niche better in your business

How to Build a Consistent Flow of Leads in Your Business

How to Build a Consistent Flow of Leads in Your Business

Is your lead flow a rollercoaster, with surges one month and droughts the next?   Many businesses face this challenge because rely on just one or two marketing strategies.  And the problem with depending on just a couple of strategies is that if one falters due to an algorithm change or shifting market sentiment, your lead flow can come to a

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How to Attract Your Ideal Customer

How to Attract Your Ideal Customer

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How to Improve the Effectiveness of Your Marketing

Would you like to improve the effectiveness of your marketing? You see, when most people work on their marketing they focus on the strategy. i.e. How they’re going to do it. I’m going to run some ads. I’ll drop off some flyers. I’m going to advertise on Facebook or whatever it might be. While this is important and is where

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The Secret to Winning More Work

Many people when they start their business fall into the trap of taking on any type of work. It’s the old ‘no job too big, no job too small’. This leads to taking on whatever job will ‘pay the bills’. The problem with this is not all work is created equal. Sometimes a job ends up being a problem job

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the similarities between fishing

The Similarities Between Fishing and Marketing

Here is an interesting analogy around the similarities between fishing and marketing. Have you considered how this could be applied to marketing your business? Firstly, one of the important things when it comes to marketing is where to market our product. With fishing, the very first thing we think about is where the fish are and where a good fishing

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does your marketing speak to you

Does Your Marketing Speak To Your Ideal Customer?

Have you ever felt like you are not getting the right type of customers for your business? If so, have you ever considered about what you have been doing as part of your marketing that is attracting them to you? How and where you market has a big impact on the type of enquiries you receive,. So what do you

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