Tips on Identifying Your Niche
Most businesses are too broad trying to be everything to everyone… so they end up being ‘nothing to no-one’. Your Niche is the part of the market your business wants to own. This starts with having a clear type of customer in mind. Target the type of work that is profitable and the type of customers who are great to deal with. Know where to find them and what you will offer them … that way you will get traction quicker.
You also want to have a good handle on where you sit in the marketplace – who your competitors are and how you stack up in the market place. How does your pricing compare? Your offering? Your service standards? Your reputation? Knowing this helps you to create your uniqueness, so that you have a clear point of difference on why people should choose you over.
Check out the tips below on how you can identify your niche better in your business
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